Identifying Key People/Organizations via Social Network Analysis
Social network analysis (SNA), as an analytic method has inarguable applicability to the field of intelligence gathering. It is progressively reshaping the analytic landscape in terms of how analysts understand networks. Our research analysts use SNA in three key areas of our practice: Internal, External and Affinity Network Development.
- The most obvious use is the identification of the key actors and entities within a corporate or industry network,
- Apply the theory of centrality in building a strategic referral network of industry professionals that’s based on their relative importance as a node of influence within a network,
- Build proprietary affinity networks of interest by examining digital bread crumbs left behind in social media activity.
Beyond this, SNA can be easily combined with other analytic systems such as Human Resource Information Systems (HRIS) to create robust, predictive analysis affecting allocation of training budgets or determining with whom to match new a hire to maximize on-boarding outcomes.
Network Access – Multiple Degrees of Influence
Our strategy for attracting industry professionals from around the world is to maintain a collaborative knowledge network that caters to individuals with similar professional interests. Multiple degrees of influence is far superior to three degrees of separation. Professionals in our private referral network is considerable:
- Commercial & Retail Real Estate (170,000)
- Planned Lifestyle & Resort Communities (56,600)
- P3, Airports, Infrastructure & Civil Construction (98,200)
- Investment Advisory & Institutional Fund Management (88,550)
- Private Equity Investment (34,850)
- Life Sciences & Bio/Nanotech (23,750)
- Nuclear, Cleantech & Sustainable Technologies (51,700)
- International Trade & Logistics (57,750)
- Business Continuity & Corporate Security (12,396)
- Retailers (100,000)
- Integrated FM & Corporate Real Estate (33,739)