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Identifying Key People/Organizations via Social Network Analysis
Social network analysis (SNA), as an analytic method has inarguable applicability to the field of intelligence gathering. It is progressively reshaping the analytic landscape in terms of how analysts understand networks. Our research analysts use SNA in three key areas of our practice: Internal, External and Affinity Network Development.
- The most obvious use is the identification of the key actors and entities within a corporate or industry network,
- Apply the theory of centrality in building a strategic referral network of industry professionals that’s based on their relative importance as a node of influence within a network,
- Build proprietary affinity networks of interest by examining digital bread crumbs left behind in social media activity.