Understanding an Organization’s Shadow Network

Social network mapping is an innovative and powerful tool that allows any organization to unlock the knowledge and contributions of key influencers within their company. While traditional organizational charts can be useful in tracking certain hierarchies, social network mapping shows what goes beyond the titles, pointing out which employees are critical for social capital, connection, relationships and decision-making. Without social network mapping, senior management may find themselves in the dark about who these individuals are – a negligence that could ultimately lead to the devastating corporate risk concerning human capital decisions. Social network mapping opens the door to a level of intelligence not otherwise attainable.

“The¬†real source of influence &¬†institutional knowledge”

Mapping Systems & Organizational Centrality

Every network has nodes of influence that aid in the flow of activity within a system. The concentration of their connectivity often measures their relative centrality.

Knowing how nodes of influence are connected and linked within a system is essential for understanding the system’s centrality. As the concentration of nodes increases, communication becomes more efficient. However, organizational centrality can have positive and negative ramifications depending on its behavioural nature. Depending on the context and dynamics, nodes may create bottlenecks unintentionally or deliberately due to their power; in this way, mapping nodes of influence is vital for any executive team’s progress. Organizational assessments of team members help identify the origin of influencers and respected knowledge repositories. By doing so, teams can better understand how nodes are related to each other, unlocking an improved network performance.